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master's thesis
Web trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka
2021. urn:nbn:hr:200:082674
Butković, Branimir
Josip Juraj Strossmayer University of Osijek
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
Department of Software Engineering
Chair of Programming Languages and Systems

Cite this document

Butković, B. (2021). Web trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:200:082674

Butković, Branimir. "Web trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:200:082674

Butković, Branimir. "Web trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:200:082674

Butković, B. (2021). 'Web trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:200:082674

Butković B. Web trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:200:082674

B. Butković, "Web trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:200:082674

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Metadata
TitleWeb trgovina za prodaju sportske opreme zasnovana na sustavu personaliziranih preporuka
Title (english)Sports equipment web shop based on a system of personalized recommendations
AuthorBranimir Butković
MentorGoran Martinović (mentor)
Committee memberGoran Martinović (predsjednik povjerenstva)
Committee memberKrešimir Nenadić (član povjerenstva)
Committee memberAlfonzo Baumgartner (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
(Department of Software Engineering)
(Chair of Programming Languages and Systems)
Osijek
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Basic Technical Sciences
Automatics
Abstract
Cilj ovog diplomskog rada je stvaranje web trgovine za prodaju sportske opreme zasnovanu na sustavu personaliziranih preporuka. Web trgovina korisniku omogućuje prijavu i registraciju, dodavanje artikala u košaricu, sustav nagrađivanja korisnika, obavješćivanje korisnika, generiranje personaliziranih preporuka te lokalizaciju. Administrator web trgovine ostvaruje mogućnost upravljanja popustima, akcijama i generiranja kodova za popust koje korisnici kasnije mogu koristiti neposredno prije naplate artikala iz košarice s ciljem ostvarivanja popusta. Sustav preporuka koristi višekriterijski pristup stvaranja personaliziranih preporuka zasnovanih na hibridnim pristupima. Višekriterijski pristup uključuje tri kriterija: spol, povijest pretraživanja i istaknute kategorije. Svakom korisniku, uz postojanje triju spomenutih kriterija, preporučuju se različiti artikli. Ispravnost rada web trgovine potvrđena je na maloj skupini ispitanika gdje je najvažnije bilo ispravno generiranje preporučenih artikala što je uspješno ostvareno svakom od korisnika prema prisutnim kriterijima.
Abstract (english)
The aim of this thesis is to create a web store for the sale of sports equipment based on a system of personalized recommendations. The web store allows users to log in and register, add items to the cart, reward system for users, notify users, generate personalized recommendations and local-ization. The web store administrator has the ability to manage discounts, promotions and generate discount codes that users can later use immediately before charging items from the cart in order to obtain a discount. The referral system uses a multi-criteria approach for creating personalized re-ferrals based on hybrid approaches. The multi-criteria approach includes three criteria: gender, search history and prominent categories. Each user, after the existence of the three mentioned criteria, is recommended with different items. The correct operation of the web store was con-firmed in a small group of respondents where the most important thing was the correct generation of recommended items, which was successfully achieved for each of the users according to the present criteria.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:200:082674
Study programmeTitle: Graduate University Study Programme in Computer Engineering
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka računarstva (magistar/magistra inženjer/inženjerka računarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-05 12:01:53