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master's thesis
Javna rasvjeta u funkciji marketing aktivnosti
2021. urn:nbn:hr:200:394063
Antunović, Dario
Josip Juraj Strossmayer University of Osijek
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
Department of Core Courses
Chair of Mathematics, Physics and Mechanical Engineering

Cite this document

Antunović, D. (2021). Javna rasvjeta u funkciji marketing aktivnosti (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:200:394063

Antunović, Dario. "Javna rasvjeta u funkciji marketing aktivnosti." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:200:394063

Antunović, Dario. "Javna rasvjeta u funkciji marketing aktivnosti." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:200:394063

Antunović, D. (2021). 'Javna rasvjeta u funkciji marketing aktivnosti', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:200:394063

Antunović D. Javna rasvjeta u funkciji marketing aktivnosti [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek; 2021 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:200:394063

D. Antunović, "Javna rasvjeta u funkciji marketing aktivnosti", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:200:394063

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Metadata
TitleJavna rasvjeta u funkciji marketing aktivnosti
Title (english)Public lighting in the function of marketing activities
AuthorDario Antunović
MentorDominika Crnjac Milić (mentor)
MentorZorislav Kraus (sumentor)
Committee memberDominika Crnjac Milić (predsjednik povjerenstva)
Committee memberZvonimir Klaić (član povjerenstva)
Committee memberRužica Kljajić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
(Department of Core Courses)
(Chair of Mathematics, Physics and Mechanical Engineering)
Osijek
Defense date and country2021-10-05, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Electrical Engineering
Power Engineering
Abstract
Cilj ovog rada je ukazati na mogućnost financijske održivosti javne rasvjete iznajmljivanjem reklamnog prostora putem LED zaslona koji se postavlja na stup javne rasvjete. Kroz rad je opisana javna rasvjeta i njen razvoj, kao i pametni stup javne rasvjete i njegovi dijelovi. Nadalje, opisani su LED zasloni, njihove komponente, načini komunikacije te odabir odgovarajućeg LED zaslona za vanjsku uporabu. Izrađeni su proračuni za troškove potrošnje električne energije za zaslon i javnu rasvjetu za jedno mjerno mjesto, kao i minimalna cijena oglašavanja.
Abstract (english)
Public lighting in the function of marketing activity The aim of this paper is to point out the possibility of financial sustainability of public lighting by renting advertising space through an LED screen that is placed on the poles of public lighting. The paper describes public lighting and its development, as well as the smart pole of public lighting and its parts. Furthermore, LED screens, their components, methods of communication and selection of a suitable LED screen for outdoor use are described. Calculations were made for the costs of electricity consumption for display and public lighting for one metering point, as well as the minimum price of advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:200:394063
Study programmeTitle: Graduate University Study Programme in Electrical Engineering; specializations in: Communications and Informatics, Power Engineering
Course: Power Engineering
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka elektrotehnike (magistar/magistra inženjer/inženjerka elektrotehnike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-24 13:47:08